The ‘One Metric That Matters’ (OMTM) is a very important concept in Growth Hacking. Every growth hacker or growth team should work with an OMTM as their daily focus. In this article, I will explain what the One Metric That Matters is, how you determine your OMTM and what you should do with it. What … Continue reading What is the One Metric That Matters? (+ 4 Steps to find your OMTM)