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Fully updated version coming in 2026

The 2026 Beginners Course to Become a Growth Hacker

  • Everything you need in one growth hacking course
  • Learn the theory of how growth really works
  • Master the process, models & skills you need
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Learn everything you need to know:

The theory behind how growth really works

Instead of learning some random tricks, you'll really understand how growth works. So that even in unforeseen situations, you will be able to find opportunities for growth.

Understanding how growth really works

The frameworks for creating reliable growth

I'll teach you a step-by-step growth hacking process to go from scratch to fantastic results. This way you have a clear & repeatable plan to follow to bring real results.

Pirate Funnel Canvas framework

The skills you need to get the job done

We'll discuss all the growth hacking skills to become a growth hacker, including extra learning resources. This way you get a clear view on your capabilities & what else to learn.

T-shaped Growth Hacker skills overview

Your instructor Ward van Gasteren

Ward van Gasteren - Growth Hacking Instructor

Ward has worked for client-companies like:

TikTokPepsiKPMGCatawikiStartupbootcampNestlé

Ward van Gasteren is one of the first certified growth hackers in Europe. He has hands-on experience working for 150+ clients, from the fastest growing scale-ups (TikTok, Catawiki & StartupBootcamp) to the biggest Fortune 500 corporates (Cisco, Miele & KPMG).

You might also know him from his blog, GrowWithWard.com, one of the biggest growth hacking blogs with more than 10k readers every month, or from his book for upcoming growth hacking consultants called ‘Growing Happy Clients’.

Since 2014, he is focused on making growth hacking understandable for everybody, has hosted 100+ workshops, and is nowadays focused on coaching growth hackers get better on-the-job, which makes him the perfect instructor to teach this online growth hacking course.

What's in this course?

This is the curriculum of the current edition — the 2026 update builds on the same structure with refreshed lessons, examples & tools.

Section #1 — Growth Hacking in General

11 lessons | 1 hr, 24 min

Learn What Growth Is Really About

This section gives you a clear picture of what the playing field looks like, so that you completely understand the theory behind how growth really works and so that you better understand what you know and don't know.

Lesson preview — what growth is really about

Section #2 — Growth Hacking Framework

6 lessons | 43 min | 3 downloads

A Systematic & Repeatable Process

Everything you need to know about the daily way-of-working, including all of the important frameworks, models and templates. This will give you structure and confidence in your work, because you know what you're doing or have this section to always come back to — that's the benefit of lifelong access!

The growth hacking framework taught in this section

Section #3 — Growth Hacker Skills

16 lessons | 1 hr, 3 min | 8 tools

Become A T-Shaped Growth Marketer

Get a great overview of all the skills you need to do your job. In this section I’ll walk you through all the skills a great growth hacker would need and give you quick tips for tools and learning resources to get you up-and-running.

Data TrackingAcquisition MarketingUser RetentionReferral ProgramsConversion OptimizationUX / UIQualitative ResearchAutomationVisual DesignLearnabilityTechnical InsightGrowth Hacking MindsetBehavioural PsychologyCopywritingActivation & Onboarding

Section #4 — Personal Growth

2 lessons | 21 min | 26 extra resources

Self-Study Track For Growth Hackers

[BONUS SECTION] This section will really boost your career, since we'll discuss best ways to develop yourself after this course; from a starting growth hacker to a growth hacking expert.

Self-study track for growth hackers

Making Growth Hacking Accessible

Other Courses

€1799

on average!

  • Growth hacks, but no real understanding
  • Not made for starting growth hackers
  • Live classes during work hours

Grow with Ward Course

€299

for lifetime access

  • Become a Certified Growth Hacker
  • Learn Easy-To-Understand Framework
  • Learn at Your Own Pace

Launching in 2026 — waitlist members hear it first

Be the first to know when it launches

I'm re-recording the complete course for 2026 — new lessons, updated frameworks and fresh examples. Leave your email and I'll let you know the moment it's live.

€299