By Ward van Gasteren

By Ward van Gasteren

One of the first growth hackers in Europe, Author of 'Growing Happy Clients', and freelance Growth Consultant to companies like TikTok, StartupBootcamp, Pepsi, Cisco, Unilever and more.

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Top Growth Hacking Agencies in the Netherlands (2021)

Best Growth Hacking Agencies
By Ward van Gasteren

By Ward van Gasteren

Author of 'Growing Happy Clients' and freelance Growth Consultant to companies like TikTok, Pepsi, Unilever and more.

It is hard to find a good growth hacking agency. It is good to think of what you need from this agency beforehand. Some are more focused on giving growth hacking workshops and others more focused on conducting experiments.

If you just google it, you will encounter a lot of disappointing results. Unfortunately, it is nowadays so easy in the Netherlands to start a business and call yourself an ‘agency’, that there are a lot of websites that are barely based on living companies. That’s why I’ve taken the time to put the best growth marketing agencies in a row to give you a simple overview.

I’ll help you choose the right agency:

As one of the first growth hackers in Europe, I have spoken to quite a few agencies and I know what companies really need. Let me help you find the ideal growth hacking agency for you. Select your filters:

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Best Growth Marketing Agencies for you

1. Sprints & Sneakers – #1 Agency 2021

Location: Amsterdam, Niasstraat

Agency size: 25+ employees

Specialization: Out-of-the-box execution

About this agency: Sprints & Sneakers is a fast-growing agency specialized in running the “not so standard“ & technical experiments. They have in-house skills from strategy to execution & from creatives to development. They leverage 200+ paid traffic channels to increase traffic, build own products (like their chrome extension “Growquette“) & automation.

They are known for a mature growth hacking vision & professional way of working. “Going the extra mile” is the feedback they get from clients.

Founder: Bart Snijders: https://www.linkedin.com/in/snijdersbart/

Website: https://sprintsandsneakers.com/

Clients: KPMG, Q-Music, LIDL, ID&T, OHRA

2. We Are Off The Record

Location: Amsterdam, Keizersgracht

Agency size: 5-10 employees

Specialization: Coaching & execution

About this agency: We Are Off The Record is a growth marketing agency that guides you through your growth process or execute it independently.

For startups this means that they help you validate product / market-fit and carry out experiments. For corporates they are mainly focused on a ‘train-the-trainer’ principle whereby they help your employees to better understand growth hacking. They are therefore hireable as both an execution partner as well as a coaching partner for companies of different sizes.

Founder:

Website: https://weareofftherecord.com/

3. RockBoost – Best in Branding

Location: Rotterdam, Van Nellefabriek

Agency size: 10-20 employees

Specialization: High-tempo Experimentation & Outstanding Designs

About this agency: RockBoost is one of the few big agencies on this list outside Amsterdam, but not the only growth hacking agency in Rotterdam. Nonetheless, they are one of the first growth hacking agencies in the Netherlands.

RockBoost can help you as consultants, but you can also outsource everything to them as an extension of your team, starting from € 3000, -. Thanks to their sister agency Dot Control they have a lot of technical growth hacking skills and even make their own growth hacking tools. In addition, they also provide in-house workshops and public sessions.

Founder: Chris Out – https://www.linkedin.com/in/chrisout/

Website: https://rockboost.com/

4. Bammboo

Location: Amsterdam, Wibautstraat 

Agency size: 5-10 employees

Specialization: Strategy & consultancy

About this agency: Bammboo is a growth marketing agency from Amsterdam, specialized in supporting companies as “Growth Architects”. Simply put, a growth hacking specialist will assist your organization in setting up a growth hacking process and associated knowledge aimed at achieving predetermined goals. Based on data and best practices.

Bammboo therefore mainly consists of growth hacking consultants and also provides training and secondment. They are a growth hacking agency that performs the growth experiments in collaboration with your team. So that results can also be achieved in the long term.

Founders:

Website: https://bammboo.io/

Clients: Philips, Young Capital, DELA, UvA en Flora Holland

5. Dapper Rhinos – Best Small Agency

Location: Rotterdam, Groothandelsgebouw

Agency size: 5-10 employees

Specialization: Execution for Small/Mid-sized Brands

About this agency: Dapper Rhinos is a relatively new growth hacking agency from Rotterdam. They have a broad skillset in-house in terms of Growth Hacking, from strategy to execution on all channels. For many companies, I’d recommend working with a smaller agency, because then you have more direct contact and get more attention. Of all the smaller agencies in this list, I would recommend Dapper Rhinos as the best small growth marketing agency right now.

Founders:

Website: www.dapperrhinos.com

6. Unmuted – Best B2B Specialist

Location: Amsterdam, Studenthotel

Agency size: 1-5 employees

Specialization: Consultancy for B2B Startups

About this agency: Unmuted is a growth marketing agency that focuses exclusively on B2B (tech) companies where sales teams work. The service is both strategic and executive and handles customer acquisition systems, content marketing, conversion optimization, and lean branding. Unmuted is often hired when a company wants to grow further without having to hire additional sales staff.

Founder: Max van den Ingh – www.linkedin.com/in/maxvandeningh/

Website: www.unmuted.com

7. Polaris – Best Ecommerce

Location: Remote (Team in Amsterdam)

Agency size: 1-5 employees

Specialization: Execution & Optimization for Ecommerce

About this agency: Polaris Growth is an e-commerce marketing agency specializing in ecommerce (specifically Klaviyo) and conversion optimization. Because of their focus on only improving e-commerce funnels, I’d always point to them as the most logical choice for growth hacking agency for online retail brands.

Founders:

Website: www.polarisgrowth.com

8. Rocket Now

Location: Amsterdam, TQ

Agency size: 10-20 employees

Specialization: Execution for B2B-Tech Scaleups

About this agency: RocketNow is part of the Rocket X Group. Together with RocketVentures and RocketPeople, they help B2B scale-ups to grow faster through their ‘Revenue as a Service’ services. They have grown rapidly in recent years and with RocketNow as their newest specialty they are an interesting partner for scale-ups that want to grow internationally.

Founders:

Website: https://now.rocketx.group/

9. Spike – Best B2B Lead Gen

Location: Amsterdam, TQ

Agency size: 1-5 employees

Specialization: B2B Lead Generation

About this agency: Spike is specialized in blockchain startups and therefore a unique growth marketing agency in this list. They help these companies with their launch, transition to a mature organization and optimization throughout their funnel.

Founders:

Website: https://www.wespikegrowth.io/

10. RevelX

Location: Amsterdam, Amsterdam South-East

Agency size: 25+ employees

Specialization: Consultancy & Training for Enterprises

About this agency: RevelX specializes in large companies / corporates. They offer consultancy and growth acceleration, and describe it themselves as “McKinsey quality, but more entrepreneurial, more creative and more fun.” They also take shares in scale-ups in which they have a lot of confidence to grow them.

Their clients may not be too familiar (think of umbrella organizations that are not known to the average consumer), but in their own niche these are big international players. The RevelX team, on the other hand, consists of former employees of very well-known companies, such as Uber, Google and Facebook.

Founders:

Website: https://www.revelx.co/

11. Digitalic

Location: Zeist, Utrecht

Agency size: 1-5 employees

Specialization: Execution & Training for SMB

About this agency: Digitalic is a small, new growth hacking agency that is ideal for SMEs to work with. By means of a down-to-earth, Dutch approach, Digitalic helps to let your company grow faster step-by-step. Thanks to their broad skill set and approachability, they are the ideal one-stop-shop for companies looking to directly expand their marketing.

Founder: André Schaap – www.linkedin.com/in/andreschaap/

Website: www.digitalic.nl

Bonus: Growth Tribe – Best Training

Location: Amsterdam, Marineterrein (recently also became active in London, Helsinki, Stockholm, Copenhagen and Paris)

Company size: 50+ employees

Specialization: Courses & training (partly in-house coaching)

About this ‘agency’: Growth Tribe is the first growth hacking academy in Europe. In the past three years, they’ve expanded rapidly with courses in UX-design, AI and Machine Learning. I’ve put them on this list anyway, because Growth Tribe also offers in-house coaching / training to corporates.

Previously they were a growth hacking consultancy company, but nowadays they are mainly focused on giving courses of 2 days, 6 weeks (part-time) or 6 months (full-time). The two short courses are aimed at professionals who want to strengthen their skills and their 6 month program is aimed at trainees at fast-growing startups. I can definitely recommend these courses from my own experience. In addition, they also do in-house training and coaching. Unfortunately they do not offer a done-for-you service.

Founders:

Website: https://growthtribe.io/

Bonus: Grow with Ward – Best Retention

Location: Remote (from Nijmegen)

Company Size: 1 employee – Ward

Specialization: Combined Consultancy-Execution for Scaleups & Corporate Startups

About this ‘agency’: Ward is one of the first Growth Hackers in Europe and has done 80+ growth projects from the fastest-growing startups (TikTok, StartupBootcamp, Catawiki) and the largest Fortune 500 corporates (Pepsi, Cisco, KPMG).

As a freelance growth marketer, he specializes in Retention / Referral for software scale-ups and in setting up the A-to-Z for corporate startups to get them up-and-running as efficiently as possible. You may recognize the colors of the logo in the rest of this article. Welcome to my website!

LinkedIn: Ward van Gasteren – www.linkedin.com/in/wardvangasteren/

Website: www.growwithward.com

Small Growth Hacking Agencies

In addition to the above growth hacking agencies, there are also a lot of smaller agencies in the Netherlands (again mostly agencies in Amsterdam). These are agencies that come close to freelancers or online marketing agencies that offer growth hacking as one of several services.

Agencies in Belgium

I want to give an overview of the three most famous growth marketing agencies in Antwerp, Ghent and Brussels. Especially in the south of the Netherlands it might be interesting to have a look at these Belgium growth agencies:

What should you look for when choosing a Growth Hacking agency?

What does your company need?

Consider well in advance what would be most beneficial to you; What do you want to achieve?

  • Growth? Then choose an executing party that sets up and analyzes experiments, such as RockBoost, We Are Off The Record or one of the smaller growth hacking agencies.
  • Change in company culture? Then choose Bammboo or RevelX to develop a data-driven culture in a longer process.
  • Trained employees? Then choose a course from e.g. Growth Tribe, or choose an internal coach from Bammboo, Growth Tribe or We Are Off The Record.

Do they think like a specialist or generalist?

The hard thing about growth hacking is that it is primarily a mindset / way of working, namely; “In what area does this company have the most growth-potential?” From a data-driven, process-based approach you then want to come to one of the different phases of the Pirate Funnel (AAARRR!) And from there you will weigh the different methods.

Sadly, I often see that one has a preference for a specific technique, channel or phase, and therefore always starts there instead of a data-driven decision.

So pay close attention to whether an agency or the founder has a background in a specific area, such as social media or conversion optimization, and therefore often ends up in that corner. Instead, they should have a very broad growth hacking skillset. During the process you can, for example, ask what the different considerations were in terms of pirate-metrics, methods and experiments and why they chose what.

Does their philosophy align with yours?

Of course you have to check whether the company is a personal match.

  • Can you get along with the founder? Or more importantly with your contact person?
  • What comes first in their company culture: people or profit?
  • Do they often work for similar companies?

The personal connection is essential for a smooth collaboration! I would rather advise an agency that gives you a good vibe and is capable, than the company with the best trackrecord. During a collaboration you will encounter multiple obstacles anyway and if your connection is strong, then both parties can cooperate a lot better.

What fits better with your case; agency or freelancer?

Finally, I often see that companies opt for a certain agency, purely because their output would be better. However, I often see agencies be busy with KPIs, fixed processes and making as many hours as possible, while a professional freelance growth hacker often works on a personal basis and is therefore more flexible in his / her work.

So if you don’t need much execution-power, a freelance growth hacker is often better for conducting experiments and an interim growth expert better for strategy or internal coaching / training / management.

However, if you do need a lot of execution-power or want to be sure of a consistent collaboration, then a growth agency is often better. After all, they won’t make a career-switch as quickly as a freelancer or by taking a permanent job. So they’ll give you a more secure collaboration if you’re looking for a partner for the upcoming 10 years.

Do you want to know anything else?

If you want more advice on choosing a growth marketing agency or if you want to add something, you can always email me at ward@growwithward.com.

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By Ward van Gasteren

By Ward van Gasteren

Ward van Gasteren is one of the first growth hackers in Europe, author of 'Growing Happy Clients', and freelance Growth Consultant to the fastest-growing startups (TikTok, StartupBootcamp, Catawiki) and biggest Fortune 500 enterprises (Pepsi, Cisco, Unilever)

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