Picture of By Ward van Gasteren

By Ward van Gasteren

One of the first growth hackers in Europe, Author of 'Growing Happy Clients', and freelance Growth Consultant to companies like TikTok, Strategyzer, Pepsi, Cisco, Unilever and more.

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30+ Best Growth Hacking Tools for 2024

Best Growth Hacking Tools
Picture of By Ward van Gasteren

By Ward van Gasteren

Author of 'Growing Happy Clients' and freelance Growth Consultant to companies like TikTok, Pepsi, Unilever and more.

In this list, you’ll find 30+ growth marketing tools, extensions and plug-ins that I use in 2024 or which I would advise to my clients. These tools will give you new opportunities in your sales and marketing and will make your work a lot easier!

There are hundreds of growth marketing tools in the world, but these are the most important growth tools that you should know. Let me know if you miss something!

Growth Hacking Tools

1. Upgrow

Upgrow is the central hub for many Growth Teams as their Experiment Management Tool. Ideal for keeping track of all your growth experiments, learnings & tasks. Useful to see:

  • What experiments do I have running & what have I already done?
  • What were our hypothesis & what AB test variants do we want to set up?
  • What have we learned about TikTok ads over the past few months?
  • What tasks does everyone on our team have for this sprint?
  • Etc.

In short, an ideal tool for beginning Growth Teams for keeping track of the process.

Screenshot van Upgrow – Experiment Management for Growth Teams

Other alternatives are GrowthHackers.com and Effective Experiments, but those tools both cost over €2000 per year! 😅 Upgrow starts from €29 per month and you can start for free.

2. Expandi.io

Expandi is the #1 growth hacking tool for B2B marketers who work a lot with LinkedIn. Expandi gives you the opportunity to automate your LinkedIn marketing. You can automatically view profiles, send people invites or send messages based on the characteristics of your ideal customer.

But beware: nobody likes spam, so make sure you come up with a relevant message if you bother someone. An alternative to Expandi is the chrome extension Dux-Soup or Phantombuster.

Expandi growth hacking tool linkedin

3. Zapier

Zapier is a must-have for every growth marketer. Zapier is a tool that connects 1,000+ marketing tools to each other to create powerful automations. For example, you can automatically record all your Typeform respondents in your Mailchimp account, or you can, like me, place all your favorite Pocket articles directly on your WordPress website via Airtable. Marketing Automation is one the most important growth hacker skills and can make you so much more productive, and that’s why I had to mention Zapier in our list of tools for growth hackers.

Zapier tool to connect different growth hacking tools

4. CrystalKnows

CrystalKnows helps you to understand others better. Based on a person’s social profile, Crystal gives you a personality profile and tips on how to best interact with this person. Is this person more interested in numbers or in emotions? Does this person prefer to communicate in a businesslike way or rather a more personal tone in your e-mails? Very useful and largely free tool!

CrystalKnows tool voor spioneren op linkedin persoonlijkheid

5. Landbot.io

Chatbots were the hottest trend in 2018 and the tool Landbot gives you the possibility to quickly and easily create your own chatbot. Fantastic to show to your boss and colleagues, and it is very effective as a FAQ bot or instead of a boring contactform.

If you want to raise the bar a little higher and create a Facebook chatbot, you can check out ManyChat or ChatFuel.

Landbot.io growth tool to create a chatbot

6. ChatGPT

Colibri.io is a tool for monitoring the internet. It gives you an idea of what people are saying about your product or any self-chosen subject, and it gives you the opportunity to approach these people. You could also take a look at Mention of SparkToro as alternatives.

ChatGPT you’ve probably heard of during the big hype in early 2023. Of course, the tool itself is not a growth hacking tool, but it is very useful for growth marketers to make all kinds of work easier.

Here are a few articles with tips for Growth Hackers around ChatGPT usage:

7. Hotjar

Hotjar is a heatmapping tool. Hotjar gives you great insights into the behavior of your users through heatmaps and recordings of your website visitors in action. I always use Hotjar myself, because the free package is very complete and the most used tool in the industry (that’s a benefit since it can be integrated with many other growth hacking tools).

I must admit that there are a lot of other tools like Hotjar and possibly with different / better functionalities, so take a look at for yourself at these competitors: CrazyEgg, ClickTale or Lucky Orange.

Hotjar - tool for heatmaps and recordings

8. Airtable

Airtable is a combination of Google Spreadsheet / Excel and a database. It is difficult to understand, but for anyone who works a lot with spreadsheets or data (like most growth hackers do), this tool will come as a great enrichment. For example, you can create smart CRMs or Kanban boards if you integrate it with Zapier. Definitely take a look!

Airtable tool as alternative to google spreadsheet

9. PushCrew

“Push notifications” is one of the latest channels in marketing since it became possible to send notifications without people having to download your app. If you install PushCrew on your website, you can send notifications to site-visitors about new offers, new blog posts or keep people informed about their order. Even if they’re not in their browser.

PushCrew - Tool for pushnotifications

10. Hunter.io

Sometimes you know exactly who you want to contact, but you don’t have this persons e-mail address. Rest assured, because there are countless tools on the internet that you can use to retrieve someone’s e-mail. Hunter.io, formerly “EmailHunter”, is the oldest option, but you can also try Prospect.io, Voila Norbert, FindThatLead or Skrapp.io.

Hunter.io - Growth Hacking tool voor vinden van emailadressen

11. UsabilityHub

UsabilityHub is a great tool to get feedback from your colleagues on new design for UX and UI. You can set up simple quizes that are ideal to test the user-friendliness of your new or current designs by means of 5-second tests or preferrence-surveys.

12. Leadpages

Every Growth Hacker must be able to build landing pages! You can do that within your own website, or -if your development team prefers not to give everyone access- you can use a landing page builder like Leadpages (or one of the many alternatives, such as Unbounce or Instapage). I do not really have a personal favorite in this category, but I think a landing page tool should not be missing here in this list of growth tools.

(Small update: Due to an update in the Instapage pricing, where prices went up a lot and its cheapest plan now costs $99/month, I would advise picking one of its alternatives.)

13. FOMO

Everyone knows the Booking.com-warnings, like “Only 2 rooms left in this hotel”, “76 others are looking at this hotel right now” and “Someone from Amsterdam has just booked this room”. Very annoying, but it does works to be honest. We call that the scarcity-principle or “Fear Of Missing Out” and that is exactly what this eponymous company does for you: notifications and fomo-statements.

I leave it to you whether you want to use it or not, but FOMO is “GDPR Approved” if you were wondering.

14. Optimizely

Optimizely is an A/B-testing tool. You can see which variant of your website converts more people. The most common alternatives for Optimizely are Google Optimize, Visual Website Optimizer and Convert.

Optimizely GIF tool for conversion rate optimization and AB-testing

15. LeadFeeder

LeadFeeder shows you which companies have visited your website which gives you the possibility to address these non-converting companies or better optimize your site for them. I can really recommend this as a growth hacking tool for B2B companies who are very sales-dependent.

LeadFeeder can also automatically store this in your CRM and has a strong link with Zapier. A cheap alternative for LeadFeeder is Albacross.

Screenshot of LeadFeeder a IP-marketing tool for B2B growth hackers

16. Hootsuite

Hootsuite gives you the possibility to manage all your social media channels from one place. I know there are a lot of alternatives, such as Buffer, Later or even MeetEdgar, but Hootsuite is my personal favorite because of their free pricing plan.

Hootsuite, Buffer and Latergram as social media management tools

17. Clearbit

Clearbit enriches or ‘deanonimizes‘ your user data. It might interesting to learn more about your current users or your leads, to discover who visited your website or to enrich your website with more intelligent variables. Believe me, it will amaze you when you see what Clearbit can do! Unfortunately they’re not cheap.

An alternative to Clearbit is the Dutch startup Klue, which I as a dutchman can really recommend.

Clearbit tool for data enrichment

18. Mailjet

Of course you have to send a lot of e-mails as an online marketer or growth hacker, so you will need an e-mail marketing tool. Mailjet is my personal favorite for that, because they collaborate so well with Zapier and offer the possibility for simple, personal e-mails as well as well-designed newsletters.

Looking at alternatives, I’ve tried them all, such as Sendgrid, AWeber, Customer.io, Mailshake and of course Mailchimp. If my clients budget was large enough, I often preferred to choose Drip or ActiveCampaign due to their multichannel capabilities.

19. Hemingway

In everything you do within marketing, you’ll have to write copy: copy for advertisements, copy for landing pages, copy for blogs, copy for social media posts or copy for emails. In my opinion, copywriting one of the most undervalued skills of a growth hacker.

That’s why I use Hemingway and Grammarly for social media copy. These are two chrome extensions that check all your texts in real-time for grammatical errors, language errors or spelling errors. Unfortunately, they only work in English, but nevertheless useful for all non-native writers in English.

Grammarly image of the tool

20. Sumo

SumoMe, or nowadays simply Sumo, is one of the most well-known tools within growth hacking. Sumo gives you the possibility to place banners and other objects on your website to get more email subscribers. Very easy to use and very popular because you don’t need coding skills.

21. Fiverr

Sometimes you’ve got some chores that you can’t automate with a growth hacking tool, but luckily you have Fiverr! It is not really a tool, but certainly a nice resource for any (growth) marketer.

On this website you’ll find freelancers from all over the world for any task you need to get done. Think of filling in long spreadsheets, transferring an illustration to Sketch or animating your company logo. Everything is possible and it is often very cheap, because freelancers in other countries never need as much as freelancers in the western world. You can also check out UpWork as an alternative.

Screenshot Fiverr

22. Drift

Drift is a free chat tool for your website. If you have a bit more budget, you might prefer Intercom, or if you prefer to combine it with your social media, you can now also put a Facebook Messenger Chat directly on your website. Tawk.to is another free alternative.

23. Ghostery

Ghostery is actually meant to block tools that try to track your behavior on the web, but I (and many growth hackers with me) use Ghostery to see which tools a website uses. It is very interesting to look through this chrome extension and to see, for example, which tools your competitor or upcoming client already uses!

Ghostery chrome extension to see what tools and plugins a competitor is using

24. Canva

As a Growth Hacker (or as an Online Marketer), you will often have to design something, such as an image for a social media post or a visual for your website. I use Canva for that! This is the tool that I use most of all, because it makes it easy to create or create visuals.

From now on you never have to bother your designer for small tasks or when you are in a hurry. This tool should not be missing in your arsenal of growth hacking tools.

Canva designtool for growth marketeers

25. Viral Loops

The most famous growth hacking examples consist of ‘referral programs’, whereby your current customers will act as ambassadors and bring in their friends as new users. Think for example of the growth hacks of PayPal and Dropbox. Viral Loops gives you everything you need to set up your referral program. You could also take a look at Referral Candy or Maître.

Referral tool Viral Loops

26. Import.io

‘Scraping’ is one of the growth hacking skills that most people get most excited about. Import.io is one of the first webscraping tools and makes it possible to convert any data from the web into spreadsheets. Very interesting so if you have to do large-scale work.

As an easier alternative to Import.io, you could have a look at the chrome extension ‘Data Miner‘.

27. Calendly

As I often say in this list, it is important to save yourself time. That is why Calendly is a commonly used tool among growth hackers and startup-entrepreneurs. Calendly gives your potential customers the opportunity to immediately schedule an appointment in your agenda. This way you don’t have to email back and forth to plan an appointment and your sales calls automatically appear in your diary.

Calendly Tool to plan meetings for salesteams and growth hackers

28. Google Tag Manager

Google Tag Manager gives growth hackers and online marketers the capabilities of a developer without bothering the developer. Once you have installed GTM, you can use it to, for example, install other tools in the code of your website or you can track user interactions and automatically forward this data to Google Analytics or Mixpanel.

Google Tag Manager to send data between tools and track site events

29. MixMax

MixMax is a great friend for many sales people and growth hackers. MixMax is an extension of your Gmail and gives you insight into your sent e-mails: Has the recipient already opened it? Has he / she already viewed the attachment or the link? Has the mail already been forwarded to the supervisor? Very useful!

In addition, MixMax also gives you the opportunity to make your e-mails a lot fancier, to schedule them to send later and to use templates.

30. Userlane

Personally I think that Activation is one of the most underestimated parts of the Pirate Funnel. Having a strong user onboarding is great for hooking your customers and showing them your wow-moment, thus being great for Retention and Referrals as well.

I would advise using a user onboarding tool like Userlane. This will give you the option to set up a great entrance for new users of your app/dashboard. You can help them understand how to use your tool and guide them to really feel the added value.

An alternative to Userlane might be Appcues, but I don’t have any experience with them.

automate user onboarding tool

31. FollowLiker

FollowLiker gives you the ability to automatically follow, unfollow, post messages or like targeted posts on Twitter, Instagram or Pinterest. Especially suitable if you want to grow one of those channels. Sadly, there is no such alternative for Facebook. For LinkedIn, I would recommend Expandi.io or DuxSoup, which I’ve also mentioned in this list.

FollowLiker - programma voor het volgen van mensen op Instagram en Twitter

Where to find more growth tools?

Good luck and if you need help with something, feel free to send me a message

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Picture of By Ward van Gasteren

By Ward van Gasteren

Ward van Gasteren is one of the first growth hackers in Europe, author of 'Growing Happy Clients', and freelance Growth Consultant to the fastest-growing startups (TikTok, StartupBootcamp, Catawiki) and biggest Fortune 500 enterprises (Pepsi, Cisco, Unilever)

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12 thoughts on “30+ Best Growth Hacking Tools for 2024”

  1. This is a great list, Ward. Google throws up several results for “Growth hacking tools” but then this list seemed like the freshest and non-repetitive. I do think Followliker has stopped working because of IG latest restrictions.

    • Thanks, Saurav! I’ve put much effort into making it a unique and useful list of growth hacking tools, with hopefully some new tools you didn’t know yet. Glad to hear that you liked it Also thanks for the tip about Followliker: I’ll adjust that in the next update round!

  2. Hi Ward,

    It’s me Dinesh again.

    Since Hootsuite changed their pricing recently ($5 plan going to $75), I wonder if you would still call it your favorite tool. If you would like to try us, I’ll be happy to hook you up with a RecurPost plan. Please let me know. Thank you.

    – Dinesh

  3. Hi,
    The article is well written and worth reading. Thank you for sharing the valuable information. Please keep sharing about growth hacking tools.


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