Growth Hacking and Growth Marketing are no longer a ‘hype’! Nowadays, almost all startups work with Growth Hackers and larger organizations have their own Growth Teams and a senior Head of Growth.
But … How do you learn Growth Hacking?
There are some full-time 3+ month traineeships or courses that you can take offline, but not everyone has the time for that.
Therefore, here is the list of the best online Growth Hacking courses in 2020.
Table of Contents
- What should you learn in a good Growth Hacking Course?
- Top 4 Online Growth Hacking Courses
- Smaller Online Growth Hacking Courses
- Frequently Asked Questions
What should you learn to become a Growth Hacker?
Unfortunately, those courses are of very low quality. They earn their money by promising you to go ‘viral’ if you use their techniques or by advising you to use slightly illegal tactics. You will grow quickly, but it’s certainly not profitable in the long run (or even more damaging!).
In another blog, I explain what the most important Growth Hacking skills are in 2020. The most important thing that you should learn are the ‘fundamental skills’ for Growth Hackers: This involves understanding processes, models and mindset. Think of controlling the GROWS process, the Pirate Funnel and the Growth Hacking Mindset.
Thanks to the fundamental skills, you will soon be able to think for yourself instead of simply repeating the same structure over and over.
In addition, you should learn a basic set of skills (the General Skills), so that you can set up your own Growth Hacking experiments.
Below are the four online courses that teach you correctly how Growth Marketing works.
Top 4 Online Growth Hacking Courses
There are many online courses around Growth Hacking, but there are a few that really stand out, while many other online courses have jumped on the hype surrounding Growth Hacking for startups, causing a much lower quality.
Therefore, here are the four best online growth hacking courses, so you can really learn how Growth Hacking works:
Growth Tribe is one of the most well-known brands around learning Growth Marketing. You may already have seen some of their videos where David Arnoux discusses tools, tips and tricks around Growth Hacking or maybe you have considered joining one of their webinars.
For a long time, they only provided training and traineeships from their head office in Amsterdam or one of their other offices in Europe. However, since the Corona pandemic in March 2020, Growth Tribe has put more focus on online courses and turned their entire website into online growth hacking training courses within a few days.
Currently, they provide two online courses in growth marketing:
- 3-Day Growth Marketing Crash Course for € 1,197 excl. VAT
- 6-Week Growth Marketing Evening Course for € 1,997 excl. VAT
What is striking about the online courses of Growth Tribe is that they are not self-paced, but consist of several days of live, interactive training courses. You will then receive additional in-depth material to learn more at your own pace.
I have also experienced the courses of Growth Tribe a few years ago and can confirm that they provide top quality training!
CXL, once started as Conversion XL, has a very extensive (114 hours of video!) Online Growth Marketing course, in which you can also learn all specific growth marketing skills. The total course costs $899.
The online training environment of the CXL Growth Marketing Minidegree is perhaps too extensive: with 114 hours of videos about everything from Project Management for Growth Marketers to specific Google Tag Manager videos, this course may be too extensive for people who only want to learn the basics of growth hacking.
On the other hand, I believe this is the best environment for existing growth hackers to further develop their skills.
The CXL Growth Marketing Minidegree is provided by several teachers, so the quality varies slightly, but they always have experts in their field, like Peep Laja, Morgan Brown, Sean Ellis, David Arnoux, John McBride, and many others.
In addition to the Mini Degree, CXL has an online growth hacking course called Product-Led Growth by Wesley Bush. This course focuses specifically on SaaS growth hacking. Unfortunately, this extra course is only available as part of a $199/month CXL membership.
The Reforge Growth Series is the most exclusive online training in growth hacking and has clearly been made for experienced growth hackers with 3+ years of experience. The course was originally developed by Brian Balfour and he involved several growth hacking experts to teach it.
Reforge’s online courses last 6 weeks and cost 5-10 hours per week on average, consisting of consuming teaching materials, hands-on exercises and online sessions.
The costs are no joke either: participation costs $3,495…
In addition to the Growth Series, which is mainly intended for the basic knowledge of Growth Hacking, Reforge organizes a few specialist online growth marketing courses:
- Retention + Engagement Course
- Experimentation + Testing Course
- Pricing + Monetization Course
- Advanced Growth Strategy Course
Note: For all Reforge online courses, you must register in advance as some sort of application process and you will have to wait to be admitted.
I believe this is the best online growth hacking course for a fairly low price: $299.
The quality of the video and course structure is not great, but the content of the course is good. Maybe there are a little too many strategic terms in it, so I think a beginner might need a slightly simpler explanation.
In total, the training takes only 2 hours and the entire course can be followed at your own pace, so no live moments, as the three training courses above do expect.
All four of the above courses will teach you what growth hacking is and thus you will become a growth hacker. Although of course you still have to put it into practice 😉
Smaller Online Courses on Growth Hacking
To be complete, I wanted to list all online growth hacking courses.
But … the quality of these courses is not too high in my opinion, so I would definitely use your common sense before buying these courses.
- Skillshare – Basics of Growth Marketing – $15/mo (for Skillshare membership)
- Foundr.com – $297
- Growth Hacker Marketing Course – $59
- GrowHack – $1,699
- OneMonth – $29.99/mo
- GrowthHackingCourse.io – $599
- Gimme Growth – $500
- Udemy – Funnel Optimization – €124.99
- Udemy – GH for Startups – €34.99
- GrowthX Academy – $1750
Extra tips to learn Growth Hacking
Do you want to learn growth hacking? Then, of course, there are other places where you can learn more about growth hacking:
- I spend a lot of time on my own Grow with Ward blog, where I try to explain all the topics within Growth Marketing as well as possible so that beginners can understand it from A to Z.
- Also visit the GrowthHackers.com forum, where growth hackers from all over the world share articles.
- And you will have to practice – practice – practice! Sorry
P.s. if you have any questions, you can always message me at my LinkedIn.
FAQ on Online Growth Hacking Classes
For beginners looking to become a growth hacker, I would recommend starting with GrowthHackers.com’s online course called Growth Masters Training. This training is reasonably affordable at $299 and is taught by Sean Ellis, who coined the term ‘Growth Hacking’. The video quality and course structure may not be great, but in terms of content, it is the best, affordable online course on growth marketing.
If you really want to learn full Growth Hacking and money is not a problem then I would go for the Growth Tribe 3 Day Crash Course. Note: this is live and interactive, so it cannot be performed at your own pace.
For advanced growth hackers who want to further develop in Growth Marketing, it depends on whether you want to develop more in-depth/seniority or further develop wide/skills.
For seniority, I would recommend the Reforge Advanced Growth Strategy online course. This course is more focused on becoming a Growth Leader.
If you mainly want to develop skills and are still medior, I would recommend taking a subscription at CXL Institute and get their online Growth Marketing Minidegree.
Unfortunately, there are no free online growth hacking courses.
If you want to keep an eye on your budget, I would go for the Growth Masters Training from Sean Ellis. At $ 299, this is the best, inexpensive option yet.
Personally, I wouldn’t go for one of the smaller and perhaps cheaper online courses, because then you really lay the wrong foundation for your new growth hacking career.
Maybe it’s even better to start with a good, basic Growth Hacking book.
Or rather, what should you learn?
The quality of online growth hacking courses varies enormously! Many courses originated during the buzzword period of Growth Hacking and only talk about ‘going viral with your startup’, while nowadays it is really a serious field.
In another blog, I explain the most important Growth Hacking skills in 2020. The most important thing you should learn are the ‘fundamental skills’ for Growth Hackers: This involves understanding working methods, models and mindset. Think of controlling the G.R.O.W.S.process, the Pirate Funnel and the Growth Hacking Mindset.
Thanks to those fundamental skills, you will soon be able to think for yourself instead of simply repeating the same thing over and over.
In addition, you should learn a basic set of skills (the Generalistic Skills) so that you can set up your own Growth Hacking experiments.