Growth Experiment Outline Card™️
What is the Growth Experiment Outline Card for?
The Growth Experiment Outline Card™️ is a template for outlining your growth hacking experiments. This helps growth teams to get all team members and stakeholders aligned on what the experiment will look like, and gives a consistent structure to design every experiment.
This canvas is made to be printed out and helps you to fill in all the steps one-by-one, and translate your creative growth marketing ideas into an actionable experiment.
The document mostly speaks for itself, but here you have the steps for yourself. If you want a more in-depth explanation, read the ‘Outline your experiments‘-step from my G.R.O.W.S.-process explanation blog.
- Describe your growth experiment
Describe what you’ll be doing. Mention the intended duration, techniques, target audience and location (in real life or one the website) of your experiment.
- Visualize what you want (optional)
It can be hard to understand a visual idea, when you can only use words to describe it. That’s why this card gives you a nice box to draw your idea.
- Give context to your research
Every Growth Experiment is supposed to start from a certain new insight or observation. Share here what has caused you to start this experiment and what you hope to learn.
- Set your goal with a Success / Fail Criteria
Define your intended result upfront, so that all stakeholders are aligned. Your Success Criterion is the quantifiable goal that shows that your experiment was successful.
Defining a Fail Criterion is a great exercise to keep your decision making down-to-earth: A Success-C. is very often too ambitious, while a Fail-C. is your result at which you’d be ‘okay’-happy with the outcome and would still continue.
- Make it actionable with first action steps
By defining concrete steps and assigning them to team members, you can keep your momentum and assure that you’re always moving forward.
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