The document mostly speaks for itself, but here you have the steps for yourself. If you want a more in-depth explanation on how to manage your growth experiments, read the ‘Outline your experiments‘-step from my G.R.O.W.S.-process explanation blog.

1. Describe your growth experiment
   Describe what you’ll be doing. Mention the intended duration, techniques, target audience and location (in real life or one the website) of your experiment. 
2. Visualize what you want (optional)
   It can be hard to understand a visual idea, when you can only use words to describe it. That’s why this card gives you a nice box to draw your idea.
3. Give context to your research
   Every Growth Experiment is supposed to start from a certain new insight or observation. Share here what has caused you to start this experiment and what you hope to learn.
4. Set your goal with a Success / Fail Criteria
   Define your intended result upfront, so that all stakeholders are aligned. Your Success Criterion is the quantifiable goal that shows that your experiment was successful.
   Defining a Fail Criterion is a great exercise to keep your decision making down-to-earth: A Success-C. is very often too ambitious, while a Fail-C. is your result at which you’d be ‘okay’-happy with the outcome and would still continue.
5. Make it actionable with first action steps
   By defining concrete steps and assigning them to team members, you can keep your momentum and assure that you’re always moving forward.