Growth Hacking Experiment Sheet
What is the Experiment Sheet for?
The Growth Experiment Sheet™️ is a Google Spreadsheet to keep track of your growth hacking experiments. I personally use this for all of my coaching & consulting clients. This helps growth teams by giving one source of truth to all team members and stakeholders on where to share new ideas, what growth experiment are prioritized next, and what the status is of each experiment.
The Growth Experiment Outline Card™️ is a template for outlining your growth hacking experiments. This helps growth teams to get all team members and stakeholders aligned on what the experiment will look like, and gives a consistent structure to design every experiment.
This canvas is made to be printed out and helps you to fill in all the steps one-by-one, and translate your creative growth marketing ideas into an actionable experiment.
The first tab is made to collect new ideas (column A to G) and then prioritize those experiments based on six simple questions (column H to O). You can give each team member their own columns to give their scores (column P to V, W to AA, etc.) and a formula will combine them in the General P.I.E.-scores columns, which will all be combined in the Total Score column (column H).
The second tab ‘Ongoing Overview’ is made to keep track of all your running experiments: What is the experiment about, what were our original research goals and what was the outcome? (Pro Tip: Make it a habit to let all new employees read all experiment outcomes, when they start. It’s amazing how quick they get up-to-speed this way!)
The third tab contains a Spreadsheet version of my Growth Experiment Outline Card.
This is the ideal document to write down what an experiment will look like to get everybody aligned. After you filled it in, the document is set to be perfectly printed on A4 paper, so you can pass it along to your manager to get approval or hang it on the wall, while the experiment is running as a visual reminder.
The document mostly speaks for itself, but here you have the steps for yourself. If you want a more in-depth explanation, read my G.R.O.W.S.-process explanation blog.
- Gather Ideas
Put any idea, that could potentially grow your OMTM, in the ‘Ranking Ideas’ tab, including description and motivation. Tip: This is also a great opportunity to involve colleagues from all across your company in the process. The benefit is that your colleagues are way more likely to help you when you need it.
- Rank Ideas
I personally use the P.I.E. ranking methodology, but you could also use I.C.E. or B.R.A.S.S.. I’ve also split each criteria into two easy-to-answer questions, so that you, your team members and stakeholders can more easily rank all ideas. Assign each team member to their own columns (see the example of tab 1 above), so that each person can first give their scores by themselves, before you start openly discussing all criteria.
- Add your next experiments to your ‘Ongoing Overview’
Once you’ve ranked all ideas, you’ll automatically see which idea has the highest overall score. These should be your next growth hacking experiments. Add them to your overview in the second tab and fill in all the necessary fields to make it actionable.
- Use the Outline-Tab
In your third tab, you’ll find a spreadsheet version of my Growth Experiment Outline card. This will help to turn your idea into a true experiment. Also it makes your growth hacking experiment tangible if you print it out and hang it on the wall.
- Update the overview during sprint-sessions
While you’re finishing your experiment and starting new ones, you should update the overview. This way you keep a clear overview of what has already been done before and gives newcomers and stakeholders in the organization an amazing overview of the work that you’ve been doing.